Pierre Klein, Cuggi, and Lewis Vooton. Like shit jewelry and "I<3 Kush" caps, knock-off brands are a staple of market stalls around the world. And on my many travels around these stalls, there's one brand I've come across more than any other: Georgio Peviani.
Google the name of this apparently Italian man, and you'll find page after page of his denim jeans. But he doesn't exist, obviously. He's absolutely a knock-off. But for who? If it's Armani, Peviani isn't benefitting from the brand association, as the logo doesn't look anything like Armani's. Whatever: People are buying his stuff nonetheless. He has a brand in his own right and is doing everything a designer should do. Apart from existing. There's a void where he should be.
I'm going to fill that void: become Georgio Peviani and help him fulfill his potential, by becoming the toast of an industry fake enough to be deceived by a fake man. I'm taking Georgio Peviani to Paris Fashion Week.
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